Hello everyone! We hope you enjoyed the new, warm weather that this weekend brought to our midwestern friends and beyond. Today, we’re back and ready to supply you with some reasoning as to why asking questions and maintaining engagement in school is your key to academic and professional success! Keep reading to find out why…

Question Value in the Classroom…

  • Asking with Purpose: Asking questions comes with an extremely useful tool … answers! There is no quicker, easier, or more sufficient way to gain direction and insight than by confronting questions head-on during lectures and course periods. When doing so…
    • Make sure to always ask questions with a purpose! In the classroom, online or virtual, this means that the question you’re asking relates to course material and demonstrates that you’re paying attention instead of dozing off and missing key concepts.
    • Remember, although it may feel “intimidating,” if you’re confused, more likely than not your classmate is as well!
  • Digging Deeper: Questions that showcase your knowledge, skills, and understanding of your own responsibilities push the envelope and are interlaced with creativity. If you’ve been engaging with online content, assignments, lectures, videos, and other sources of information, those questions that dig deeper into bigger picture concepts will set you aside from the rest of the classroom. Remember to always be asking yourself why? How? and how could this impact our exam?
  • Limitations… do not exist! This question seems to have been circling around for decades! Well, we’re here to advocate on behalf of our entire organization in telling you that there is no “question limit”! There will be class periods you leave question-free, and those that leave you more confused than when you “walked” in. Do not limit yourself to a certain number of questions as that will be debilitating to your ability to seek out new information. However, always make sure to gauge the room for other levels of participation and the appropriate time to ask. Often your professor will encourage you to but-in throughout or hold off on raising your hand until the end.
    • Extra tip: if you’re feeling nervous about continuous participation, schedule a zoom meeting or attend office hours to dig deeper into clarifications and other course materials!

Overall, a classroom is a two-way street. If you feel as though you’re missing a crucial concept or key to the class, get ahead of that confusion early by asking questions as they come. Doing so will remind your professor that you’re paying attention, assist peers who are also likely in need of clarification, and provide you with the tools to ace exams!

Searching for a new position? Check out our open jobs list!

When we’re at school, it is all too easy to forget to take a moment to step back and engage in a little self-care therapy. Whether we’re tied between our coursework, extracurriculars, or balancing a family, friend, and social life, we often forget the importance of segregating a few moments a day entirely for our own pleasure, decompressing, and relaxation. If you’re in the market for a bit of self-care, this article is for you! Find out our favorite ways to reward ourselves here…

Let’s Self-Care!

Meditation: The task sounds more intimidating than the actual practice itself.. most people envision meditation, gratitude, and mindfulness practices as an hour-long activity requiring you to sit on a yoga mat and breathe. Well, we’re here to debunk this myth! Gratitude and meditation practices make take just a few short minutes, may include a thought or two, a journaling exercise, or some breathing, but do not need to be considered a huge activity. We encourage you to do so when you wake up or before bed, and especially by putting your phone down and “unplugging” to do so.

Say No: Learning how to say no is so beneficial for your self-care! We often feel pressured by “FOMO” to attend any and all events while in high school and throughout college. However, if you’re reaching burnout or a point where the stress of balancing all activities is beginning to outweigh the social benefit, it’s important to set boundaries with yourself. Remember, saying no does not need to be viewed as a negative but instead as a beneficial moment to allow yourself to recharge and attain an independent moment to relax.

Engage in and Allow Yourself Breaks: Using breaks to actually break from schoolwork, social events, or activities is the best way to recharge your body and brain for a great rest of the day. Breaks lead to better productivity, so they should be viewed as equally important to the moments and hours spent being productive.

  • Extra Tip: While taking a break, we encourage you to go for a walk, exercise, stretch, practice yoga, grab a snack, make a smoothie, walk to a cafe for a cup of coffee or tea, call a friend, take a bath, paint your nails, do a face mask or skincare routine, light a candle, listen to music, listen to a podcast, or engage in a small activity solely for the joy of it! Above all, make sure that your “break” isn’t a secret disguise while you’re still glued to a screen. Put that phone down!

Input “Self-Care” Into Your Schedule: By actually documenting moments of self-care as events on your schedule, you will be more likely to “complete” it. Visually and physically blocking out time for self-care will help you practice it every day! Start by identifying the points in the day where you could best utilize a break and then block it in: we recommend in the morning before you start your day, in the middle, late afternoon prior to dinner, or before bed! Any of those will help break up your day and add in a little “treat.”

Searching for a new position? Check out our open jobs list!

Looking to relieve stress and how to do it? Find out how here!

Hello everyone and welcome back! Today, we’re here to provide you with our favorite ways to study as virtual learners. As we approach the midterm season, it is more important than ever that we implement our best study habits to ace upcoming exams. So, if you’re looking to improve the way you approach memorization, comprehension, or otherwise learn about how to be a prepared student, this article is for you…

Virtual Studying Habits…

  • Early Preparation: Above all else, studying early instead of procrastinating last minute is your key to success! There is no better way to absorb information than to pace it out over time, allowing yourself multiple days to absorb everything that will likely be on a test. A key to doing so is to break up days in smaller chunks instead of forcing yourself to sit and stare at a screen for hours on end. We recommend studying approximately 2 weeks ahead of your exam date, and starting with just 30 minutes of review per day, slowly increasing as the date nears. Trust us, you’ll thank yourself for your hard work!
  • Study Breaks and Brain Breaks: Remember to allow yourself to feel exhaustion, confusion, or “antsy-ness.” There is a reason that our brain tells us internally that we need to take a break from what we’re doing, and that’s to be able to maintain ultimate focus afterward. Taking short walks, listening to music, stretching, grabbing a snack, working out, and generally moving your body instead of continuing to sit and online shop will prove much more effective in bringing you back to focus.
  • Multiple Alternatives: As you near your exam date, we also encourage you to switch up your studying medium. Have you been using Quizlet for a week? Try index cards or a compilation of notes! Have you been frequenting the library alone each day? Try finding a study buddy? Have you been stuck on a question for multiple days on end without being able to crack the code? Then check out our next tip!
  • Professor Communication: In the virtual format, it is abundantly easy to forget that we have professors as resources for studying. Often, professors will add additional office hours in the days leading up to exams or ways to reach out to get in contact to solve those hard-hitting questions that you just can’t place your finger on! Especially if you begin early, you’ll be able to identify these gaps in knowledge and get on top of them ahead of your exam date by contacting and engaging in communication with the person who writes the exam themselves… your professor!

Learn how to build connections with your peers here! 

Searching for a new position? Check out our open jobs list!

On Monday, we provided you with a few tips and tricks to help stimulate connections with professors in a time where it may prove additionally challenging to do so. Today, we’re shifting gears and focusing on the other component of an online classroom… your peers!

Have you been struggling to connect with other students? Seeking a few study buddies to tackle assignments and exams? Find out how to do so here!

Let’s Connect…

Reaching Out:

The first step, which we are sure you could guess, is becoming vulnerable and reaching out to others! Whether this means tracking down a cell number, emailing a student email, chatting students from an online platform, whatever form you can connect… use it! Odds are, if you’re struggling to connect with others, so are they, and we know that tackling courses with buddies is better than navigating everything alone. So, remind yourself that even though you might feel a bit nervous or uncomfortable, the benefit of putting yourself out there will far outweigh that “cost.” When reaching out, make sure to portray an excited tone, openness to studying or otherwise connecting over course material, and a bit of an introduction about yourself to pass the stranger barrier (name, hometown, year, major, etc.)!

Discussion Participation:

Another great way to seamlessly connect with others without the formality of an email or letter is through online discussion platforms. This may look like a zoom breakout room during a live lecture or a discussion page within the course with required posts on a consistent basis. Whatever it is, remember that you’re not really spending time doing much else during class, so you’ll leave yourself in a much better position academically and personally if you just speak up and get involved in the discussion. Not only does doing so ease others and increase their engagement, but it is the first step to meeting students and building friendships.

Utilize Student Org. Involvement:

Finally, utilize your already initiated involvement! Are you a participant in greek life, business fraternities, volunteer organizations, student organizations, student council, religious groups, or any other type of club on campus? If so, reach out to your fellow members to get an idea if any group participants are course peers as well! As you already share a piece of identity through involvement, creating these connections will prove easier than any other. In today’s age, most student orgs. even have online profiles on groups like Facebook or Canvas, so we encourage you to start a master post and make some connections today.

Searching for a new position? Check out our open jobs list!

Welcome back from the weekend to all of our lovely followers! We hope that this weekend brought you relaxation and rejuvenation for another work week. And to our Texas friends, we hope that this week brings warmth and we continue to keep each of you in our thoughts through these unprecedented challenges and difficult times.

Today, we’re targeting our student followers and candidates! If you’re in the market of applying to a new job, temporary work, internship, or additional education opportunities like grad-school, then you will likely encounter a request for a letter of recommendation or reference. In our virtual year, how can we build relationships with professors and increase our comfort in doing so? Find out here!

Building Communication…

Schedule “Networking” Zoom Calls

Teachers and professors, at the end of the day, are totally normal people just like me and you! When they spend hours a week talking to a screen and often a returned black screen and absence of a student, we can ensure that they are feeling the lost connection as well. For that reason, we encourage you to create an introductory email to introduce yourself and get to know the person behind the computer. Whether this becomes an academic question or conversation, or simply a “get-to-know-you” call, this type of networking creates a great base for developing a relationship and personifying the way you view your professor.

Become an “Active” Listener and Student

While scheduling an online call through Zoom or even chatting on the phone is a great way to make a connection outside of sole school work, becoming an active and engaged course room participant is a perfect way to begin differentiating yourself from your classmates and make your presence known. As we continue to encourage you, speak up when you are interested in more information or hopeful about clarifying a subject! Teachers encourage you to ask questions for a reason, and remember that you’re in the class to learn is a great motivator for extracting the most value from that hour by asking questions, diving deeper, and obtaining a true understanding of the course material.

Above all, it is crucial that your teacher get to know who you are as a student, your work ethic, and a bit about what makes you “you” so that when the time comes they are excited and prepared to assist you in your next journey. So, get started today!

Searching for a new position? Check out our open jobs list!

Woohoo! We’ve almost made it to yet another weekend. However, before we do so, we want to check back in with those of you who decided to embark on New Year’s resolutions. How have you been keeping up with your goals? How should you improve upon them so that they are as attainable, achievable, and realistic as possible? Keep reading to find out…

Resolution Upkeep

  • Beneficial Goals are SMART: Goals that are specific, measurable, achievable, relevant, and time-bound are those that will help you gain the greatest improvements and yield the largest success!
  • Set a Time-Frame: Creating a scheduled time frame in which you allow yourself to reach your goal, or portions of your goal along the way (i.e.: one additional mile walked per week), is a great way to help yourself stay on track and be held responsible for your personal progress!
  • Take it Step by Step: If you are someone who has set out an entire list of goals for the upcoming year, we congratulate you! We also encourage you to remember that it is important to choose one goal at a time and potentially begin with prioritizing those that are most important to your growth. Remembering that there are 12 months in the year, and breaking goals up between months, seasons, quarters of the year, etc. is a great way to decrease the overwhelming draw to attaining too many accomplishments.
  • Prepare for Challenge: As glamorous as it sounds to set a new goal each year, whether this relates to professional development, fitness, family and friends, or something personal, each goal is nearly guaranteed to be accompanied by a challenge! Your dedication will definitely be tested, so remember, failure is a vital component of success! And always make sure to be patient and kind to yourself as you work to push yourself out of your comfort zone to reach new personal heights.
  • Value Your Support System: You are not in this alone! Millions of individuals develop a set of goals each time we ring in the new year…  likely, some of these people will include family, friends, coworkers, or even mentors! Use teamwork to grow with others as a team, as support may very well be the fuel that allows you to achieve your resolutions.
  • Keep a Running List of Accomplishments: Without a doubt, it is easier to be held down by struggles than it is to feel uplifted by incremental successes. In order to combat this, we encourage you to keep a running note, list, or post-it of each small goal or step of progress you’ve made. Looking back on each step you’ve taken will help you to keep moving up! Even if this means simply going to the gym and getting out of the house, a goal is a goal nonetheless.

We hope that these strategies and steps will help you all to achieve and stick to your own resolutions! Searching for a new position? Check out our open jobs list!

Hello everyone! We hope that you’re enjoying the long weekend and if you are in need of a brain break, reading this article may give you the reprise you need. Today, we’re tackling the idea of getting involved on college campuses or in high-school in the spring semester months. While the fall may bring a greater sense of traction, Spring months are equally valuable as it relates to involvement in student orgs., Greek life, volunteering opportunities, and more! Find out how to get involved below…

Getting Involved in the Spring!

Student Organizations

Above all, it should come as no shock that joining a student organization is the easiest, most convenient, and quick way to increase your student involvement outside of coursework. Whether this includes an application process or an opportunity to join an org. without prior requisites or an interview journey, student organizations offer a variety of different interests, skill builders, or new friendships. At most universities, there are campus-wide organization fairs and virtual events to learn about the span of options to join new groups! So, reach out to an advisor, friend, or even professor to identify your next and closest resource.

Volunteering Opportunities

Another great way to increase your extracurricular involvement or achieve a holistic routine while increasing fulfillment and satisfaction is through volunteering. Not only through student organizations, but in personal searches, you can identify a vast array of volunteering opportunities (especially during this year and while a large portion of our population is experiencing increased hardship). We encourage you to seek out student volunteering platforms, identify volunteer-based organizations, and ask around to find a group that will join you in your new efforts to give back!

Greek Life or Business Fraternities

Similar to the above, a large component of greek life includes their philanthropic efforts! Many organizations “COB” in the spring, meaning they provide an additional opportunity to rush their organization, get to know their members, and potentially join as a permanent and active member. If you are more interested in the professional, network, alumni, or academic side of fraternity life, then joining a business “frat” may serve as an even better opportunity to fit your preferences!

T.A or R.A Positions

Finally, if you’re looking for academic credit, potential scholarship, or paid opportunities, applying to be a teacher’s assistant in a course that you have experience in, or living in a dorm or residence hall and working in a “management” position as an RA might prove a fantastic option for you to try out this semester or in the future. Make sure to look into these opportunities as early on as possible to solidify your placement in the position!

Searching for a new position? Check out our open jobs list!

Hello friends! If you felt inspired by Monday’s blog, and you suddenly feel the urge to get into fitness (or if your New Year’s Resolution is still going strong) then this blog is for you! Today we’ll introduce you to a few different methods through which you can begin exercising your body with no hassle, no intimidation, and no pressure. At the end of the day, working out will only benefit your physical health and mind so it should be an activity that brings you joy. Click here to decipher through some of our favorite options…

Getting into Fitness!


Above all, getting to the gym and rotating around a few different machines is a traditional, basic, and effective way to get your body moving. Whether this means the elliptical, treadmill, weight machines, stair climber, bench, or any other material you have as a resource, get on there and get going! The hardest part about working out is getting to the gym, and remembering that every other person is there for the same reason that you are is a great way to decrease the nerves and start increasing your confidence.

Online Classes and Videos

Since the start of the “OG” quarantine around March 2020, we’re sure just about every single one of you has heard of a friend, family member, or have even found yourself engaging with online fitness content. YouTube, IGTV, live videos, and almost every social platform have taken to fitness classes taught through the screen. If you’re a homebody, enjoy working out without the presence of others, or are in the market for trying something new, this is a great alternative to incorporate into your routine! Even more, many fitness classes require no added equipment or materials to participate… so all you need is you. 

Extra Tip: Looking to upgrade your experience? Many fitness instructors offer ongoing, continual, and membership programs that you can join to feel a part of a community and gain access to a plethora of all types of workout videos and structures.


Just as we encourage you to get your body moving in order to reap the benefits of physical activity, we are also huge advocates of “working out the mind!” What does this mean? Well, setting aside just a few minutes each day to practice meditation, mindfulness, or gratitude exercises is a great way to bring yourself back to center, clear your mind, and rejuvenate after or before a long day of productivity. Finding inner peace and fulfillment through these activities is a wonderful form of exercise that doesn’t require anything more than your own body as well.

Searching for a new position? Check out our open jobs list!

Now that most of us are working, studying, and attending school from the comfort of our homes (and maybe even from our beds?), it’s easy to find yourself sitting for hours on end with little movement or physical stimulation. So, today we’re here to help provide you with a few easy tips and tricks that will help you stay moving throughout the day and set up for physical and mental success!

How to Stay Moving Throughout the Day

Schedule Brain Breaks

As we attempt to get up and move throughout the day, sometimes a great trick to getting yourself to do so is to transform the idea of moving into an activity and goal to hold yourself accountable to. So, maybe walking “six laps around your house,” “walking to the mailbox,” “walking to your campus coffee shop or lunch space” or any other form of “task” and activity to morph the exercise into an accomplishment is a great path toward success!

Additionally, standing up and moving after sitting for a long period of time is going to be most beneficial for you. Setting a time limit that you’re comfortable with, like working for 60 minutes straight and then standing up for 10 minutes or incorporating another form of exercise into your routine is another form of incorporating comfort into benefits!

Finally, getting up from your desk every hour or so is not only good for you physically, but also mentally. Stretching or going on a quick walk will make you feel refreshed! Your brain needs mental breaks throughout the day in order to increase your productivity and creativity. If you’re feeling tired or have a midday crash, that would be the perfect time to stretch or get up from your desk. It will diminish those feelings of drowsiness and help you feel more alert to get through to the end of the day.

Incorporate Stretching Exercises

If incorporating physically exerting exercises into your day feels like a task that you will struggle to accomplish or feel motivated to achieve, then yoga poses and stretching activities are a great alternative.

In order to alleviate tension in your muscles, stretch! Some easy stretches like spinal twists, half-kneel stretch, or downward dog are simple yet effective. Stretching your muscles periodically after sitting in front of a computer all day will improve your posture and help your body alignment. After stretching, your body will feel better and looser because stretching really well produces blood flow.

Focus Attention Elsewhere

It’s not possible for someone to sit for 8 hours a day and not have any physical or mental effects. Use these tips to counteract the effects sitting has on your body! It is perfectly normal to feel restless after sitting for large quantities of time, so finding your groove to stand up and get “active” is a key to staying focused, alert, and successful.

Searching for a new position? Check out our open jobs list!

Happy Thursday everyone! With the second semester of high school, college, and post-grad work beginning in the past few weeks for all of us, I thought there was no better time to offer study tips and strategies to get ahead and on top of coursework in 2021! If you are intimidated by a class, feeling like you have a heavy workload, struggling to connect with professors, or otherwise feeling the challenges of “virtual learning,” this article is for you. Keep reading to find out how to get back on track here…

Achieving Excellence in School…

  • Connect with Students: First and foremost, maintaining connections inside and outside of the classroom is the key to balancing social “work” and school work. Don’t be nervous to reach out to classmates, let your voice be heard in course chat rooms and discussion boards, and connect with others! Doing so will not only help you replicate the feeling of a normal year but will afford you with resources and study buddies when exams and final times begin.
  • Get Involved! At almost all Universities, student organizations and involvement opportunities have found ways to transition their normal activities to the virtual format. Look into campus resources or ask other classmates and teachers about ways to get involved outside of coursework. Having a “purpose” on campus is a built-in accountability tool that will help you reach daily and weekly goals, build friendships, and cultivate new skillsets. If you are a college student, make sure to attend campus-wide and school organization fairs to learn about all available opportunities and types of clubs. No matter what you’re looking for (academic, physical, sport, volunteer, or other orientations) I can guarantee there is some variation of an organization that will meet your desire!
  • Activate Vulnerability: Although it may make us feel uncomfortable, being vulnerable and asking for help (to students or professors) is an important component of being a student. Especially from our rooms and homes, we feel farther from other students and professors than ever before. But trust me, the way your feeling is almost always the same as another student! So, I encourage you to reach out to the professor solely to chat and get to know one another or take advantage of the course list to reach out to a few students.
  • Use Resources and Tools: Ultimately, in order to excel, utilize all resources and tools given to you! This may be an open library, study spot in your apartment or dorm, professor “hours,” software programs, online databases and libraries, student organizations, syllabi, canvas calendars or Outlook communications, and many more. Finding your comfort level with technology, creating some type of “to-do” or scheduling log to keep track of all assignments, and connecting with others is the best way to stay on top of obligations and set yourself up for success.

Searching for a new role? Check out our open jobs list!

The weekend has already passed!? Where have I been?! If you’re feeling the same way (and not quite ready to jump into this new week), then we encourage you to get to reading below! Today, we’ll provide you with our best personal and professional tips, because life isn’t just about your role, to get you best prepared to take advantage of the upcoming week. Keep reading to find out…

Let’s Week Prep…

  1. Wake up Early(er!): Yes, we hate to break the news that you do in fact benefit from sacrificing a few minutes of sleep to get organized for the week! Simply adding 5 minutes to your day to tidy up your room or make your bed will set you up for a productive and enjoyable environment to operate within.
  2. Set Aside Time For Mindfulness: Gratitude and mindfulness activities, like journaling or breathing when you wake up instead of opting to grasp your phone, are a fantastic way to help you stay grounded and put your mind at peace before diving into the week’s tasks. Whether you have 5 minutes to do so or 30, any moment spent solely on self-care and working towards reaching ultimate peace of mind is well spent.
  3. Create a Schedule and Goal Set: One of the best ways to foster accountability before even beginning your work obligations is to schedule out your days and weeks as they begin. Creating a list of “To-Dos” throughout days, hours, etc., will help you to create a routine to stay up to date with as well as a means of checking in with yourself. Especially in a WFH or  virtual education format, it is crucial to stay on top of all obligations as usual. And… piggybacking off of our last “tip,” setting goals simultaneously with tasks is another great way to supplement and “reward” your productivity.
    • Goal ideas: Make your bed each morning, tidy up your room each week, workout 2x per week, finish checking emails by 5:00 pm, put your work “away” by 7:00 pm, keep ordering into a minimum of once per lunch and dinner each week, etc.!
  4. Fuel Your Body: While this may seem obvious, integrating breakfast into your daily routine is a fantastic way to jet start your morning as well as your metabolism. In addition to proven health benefits, eating breakfast will supply you energy and a consistent “routine” starting action to work off of as if you were truly in the office. This may only include a piece of fruit and coffee, but any bit works
  5. “Mini Gifts”: Small items that are purchased to bring you joy will prove incentives to getting out of bed in the morning. Maybe it’s that new water bottle that stimulates drinking water habits, or a bouquet of flowers on your kitchen table, or even testing a new candle scent – we at Esquire are huge believers of “gifting” ourselves for our hard work!

Searching for a new role? Check out our open jobs list!

Whether you’re a student or full-time employee, starting an internship, temporary, part-time, or full-time position, nailing your first impression on your first day will steer your future success in this role! So, keep reading to be sure of what to look out for on your first day and how to hit the ground running in the most possible way. 

Nailing First Impressions:

  • Dress: Make sure that your clothing is aligned with the “vibe” of the office and dress expectations! Especially during your first few days, we encourage you to lean closer to formality or casual looks.
  • Tone: The tone you exhibit is a key component of your first impression, so make sure to express enthusiasm, excitement, confidence! On a separate note, make sure that the tone you use when speaking about yourself and your own accomplishments helps you appear prideful, but still humble.
  • Warm Body Language (If In-Person): Offering a firm handshake, maintaining eye contact, greeting with a smile, and being mindful of the way you say hello are key indicators of your attitude as an employee. Extra tips: focus on posture while sitting and minimizing fidgeting or other subconscious habits!
  • Greetings: Remembering specific names of employees who will be managing and training you from the interview process and greeting them in a genuine manner will showcase your motivation and respect for the role! Jotting down names and contact info. for future coffee chats and conversations is a super smart strategy during any interview or first few days on the job as you become acclimated to the office and space.
  • Actively Listen: Remember, on your first few days you are a SPONGE! Remember key information, advice, stories you are told, or any information you are provided on the other end. Make your employer feels as valued and important as possible!
  • Punctuality: As we’ve said in the past… if you’re on time, consider yourself late! Always arrive early on your first day (whether you’re on Zoom or in the actual office!). Not only will this showcase respect, but it will allow time for you to collect yourself, organize your belongings, and mentally prepare for a few extra minutes.

Still interviewing? Click here to learn about the most commonly asked interview questions!

Searching for a new position? Read through our open jobs list!

Happy Monday to all of our lovely followers and readers! As we wrap up our professional development and branding series from the New Year, it’s time we jump in to help our college students as we predict you continue to seek out an internship, part-time, temporary, or even full-time work opportunities. The question is… where do you begin?! This past month, I’ve had the pleasure of embarking on a Spring Internship job search myself, so I thought no better time to recount my experience than TODAY!

Where to Seek Job Opportunities:

  • Student Job Boards: The key to my search over the last few months was unequivocally our UW Madison Student Jobs board! On this page, companies, and opportunities from all over the city post their listings to this page on a continuous basis solely for student use! So, no matter if you’re seeking a professional internship, research opportunity, nannying job, part-time work, or essentially any role under the sun, this is your go-to spot. Here, I was able to apply through an internal portal linked to my academic profile, as well as access the contact information and personal emails of several hiring managers to connect as quickly as possible.
  • LinkedIn: We at Esquire are strong believers and encouragers of utilizing our favorite platform, LinkedIn, for your job search. However, we encourage you to truly utilize your connections to get your foot in the door at certain companies, learn more about a certain position, or otherwise help yourself stand out against hundreds of applications in the pool.
  • Campus Resources: In addition to job boards, several universities utilize platforms like Handshake to allow employers to create profiles and intimately post job opportunities to the student body for their own use and action. Connect with an advisor or do some research around this subject to navigate how your own campus provides resources and get to applying!
  • Use Your Network: Finally, we understand that the job search for any type of role can feel exhausting, discouraging, or overall taxing. So, if none of these resources are providing any leads or assisting you in making progress, then we highly encourage you to begin reaching out to your connections and internal network to seek out opportunities! Whether this means chatting with other students, sorority/fraternity members or alumni, previous coworkers, professors, advisors, or even family, working towards your goal does not come in just one form and will be a unique journey to you!

We hope that a combination of these resources will allow you to generate a successful job search of any sort. However, remember that these things take time and patience is key! In the meantime, tweaking a resume, taking online courses, reading newsletters, and staying up to date with industry trends is the best way to elevate your professional profile.

Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Happy Friday everyone! We hope that you’ve enjoyed the shortened week and our 5 part series on the in’s and out’s of building a personal brand. So far we’ve covered how to set SMART goals, the importance of consistency, and understanding your follower demographic – so, what’s left? Today we’re here to explain what an “aesthetic” feed or brand look like and what that means for you.

What is an Aesthetic?

The definition of an aesthetic, according to Google, is both “concerned with beauty or the appreciation of beauty” and “a set of principles underlying and guiding the work of a particular artist or artistic movement.” However, if you’ve heard someone mention #aestheticgoals or a #aestheticfeed on Instagram or another social media platform, then it is likely referring to a profile page with a clear theme that is pleasing to the eye. However, what does that mean? It may include brand photos of your product or service in a consistent matter, adherence to pictures with certain coloring or themes (rainbow, neon, neutral, muted, darker), or nothing at all, and that’s great! By understanding your demographic and who your followers and consumers are, you will be best suited to cater content that will deliver on their perceived preferences. Try looking through some of your follower’s profiles or your analytic data depicting where they are from, what they do, their age, marital status, etc.,… are there similarities?

What is YOUR Aesthetic?

So, now that you understand the definition of an aesthetic, how can you apply it to your personal or professional brand, your products, your service, your mission, goals, or vision?! Well, that’s the best part! Because no aesthetic between to social profiles can be the same, and the unique qualities that set your brand aside from others are your ultimate key to success. What beauty or artistry looks like to you will not be the same as someone else, but it will please the consumers seeking to purchase your products and build brand loyalty! We encourage you to follow the tips below as you begin to envision how to create an aesthetic on your profile:

  • What color is your product’s packaging? Do these color(s) guide the brand message? Carry meaning or symbolism?
  • What do your followers do in their free time? Can you incorporate their hobbies into your content? Place your products in convenient places to provide ideas for use?
  • Do you LIKE the look of an aesthetic? Does it come off as genuine or not for your specific product or service? Do you prefer a more “organic” looking feed? Do you prefer to plan out posts far in advance?

Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Hi guys! We are BACK for another series in our 5 part endeavor to teach you about professional and personal branding. Today, we’re here to help teach you what it means to understand your demographic, how to cater messages to these people, and why it matters to the success of your brand. Keep reading to find out!

Demographics Indicators

Primarily, demographics will help indicate which content to create on your brand page, which products will serve your consumer’s needs, and ultimately will direct the course of your overall brand. If your demographic is showing (in analytical components of all social media profiles!) that you are serving mainly females, in the Midwest region, who are aged 15-25, think about where these women are at in the course of their personal and professional lives. Are they getting married? Having children? Achieving career promotions? Going back to or entering into new education endeavors? Going to the beach? The obvious answer to a few questions will be YES! and NO! So, as you create helpful content like Q&A sessions, interviews, blogs, swipe-up links, product recommendations, or product offerings, make sure that each would make “sense” and fit in seamlessly to these people’s lives. Above all else, you want to consistently provide VALUE to your consumers!

Demographic Qualities on Platforms

As you know, different generations of tech users veer towards different platform uses. Take a moment to think about Facebook, Youtube, Instagram, Pinterest, Tik Tok, and Twitter. Which of those apps are currently downloaded on your phone? Which are used? Which do you open to seek new products, learn about services, purchase goods, etc.? Now,… think about your parents… is the answer the same for them? What about your older or younger siblings? Your manager? All types of people seek all types of information online, so run an extensive search to understand how consumers treat different platforms to align your brand with the correct social channel.

  • A quick example: Pinterest users have exemplified the highest purchasing intent in comparison to ANY other platform! So, if you are producing face masks, recipes, home decor, or other products that users look to purchase right away or extract resources from, this is a great platform for YOU!

Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Series 3 is ready for you! If you’ve been reading, and you’ve set your SMART goals for 2021 and considered the correct strategies through which to grow a professional or personal following, then today we’re here to guide you through our golden rule: social media consistency. Why does consistency contribute to your following, reach, and growth? Keep reading to find out…

The Ultimate Key: Consistency

  • Reliability: The first component of consistency and its correlated benefit is that you are created a sense of reliability among your followers. Whether you post motivational content, resources, brand affiliate links, or otherwise provide some semblance of value to your following, they come to rely on you for continuously new and profound information! So, if you go “off the web” without any prior indication and after posting for a consistent time period, you’re sure to confuse your following and message. So, set a frequency for your posts that you can adhere to (weekly, daily, biweekly, etc.), and follow that rhythm until you can either increase or shift entirely!
  • Brand Message Solidification: Another benefit of posting content consistently to platforms of your choosing is in solidifying the goals, visions, values, and overall messaging from your brand and its product. Take this example, if you visited a company profile on Instagram and could only see 2 in-feed posts would you understand their brand? Now, what if the brand was built with highlights, reels, IGTV content, in addition to 100+ in-feed and permanent posts… now we’re talking! Of course, we understand that building to this point takes time, but the benefit, in the long run, will match your personal effort to help make the brand the best it can be.
  • Personal Accountability: Ultimately, let’s think about why consistency matters, not only for your followers and external branding but for you! As we enter the new year, it is more crucial than ever to meeting goals that you set small performance indicators and measures of accountability. Adhering to goals for consistency is a great way to create a sense of pride on a daily, weekly, or monthly basis as you work to the huge long-term goal of building an influential following!

Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Welcome back! Last week, we wrapped up our first series of some ongoing lessons about what it means to have and build a personal brand. So, what’s next? Today, we’re here to teach you about the “SMART” goal acronym, what it means for you, and how you can apply it to your business or personal life. Keep reading to find out what we mean here…

SMART Goal Definition…

And synonyms.

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic, and resourced, results-based).
  • Timely (time-based, time-limited, time/cost limited, timely, time-sensitive). (from “MindTools”).

SMART Goal Application…

So, let’s start off with grabbing your closest notebook, planner, Google document, or another form of paper and write down some New Year focused goals. Are you focusing on your health? If so, maybe stating the number of times you plan to go to the gym, for a set amount of time to build muscle and achieve an increase in weights used is a nice place to start. If you’re seeking a job promotion in the next few months, then setting a goal to spend x amount of minutes extra completing additional work, asking for feedback x amount of times per week, or aiming to achieve the placement in 6 months are measurable ways to hold your goal accountable! One last example, if your priority for the year is to find a new position, networking with x amount of new people per week, engaging in x amount of coffee chats or informational interviews, or otherwise working to apply to x amount of jobs per week to achieve a new position by x date are great ways to start compiling a timeline to keep up with.

The most important aspect of goal creation is that it is a unique and individual journey for any person. Your goals will not be the same as the person next to you, as last year, or as next year.. and that’s okay! Creating and transcribing your goals at the beginning of this year is a great way to map out your next few months, creat a measure of accountability, and get excited about what’s to come.

Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Happy Thursday! To build off of our most recent article about building a brand following, today we’re here to introduce you to series 1 of some ongoing lessons about what it means to have an build a personal brand. Whether this is intended to do so as a professional endeavor, revenue stream, or personal hobby, understanding and cultivating a personal brand is a fantastic way to grow in the New Year! Keep reading to find out how to do so…

Your Personal Brand…

  • Interactions: The way you interact with your followers, company, or others is an essential component of your brand. Are you someone who hopes to offer value through promotional branding deals or advertising content? Do you hope to be regarded as a reliable employee or a wealth of knowledge? How do you enter a room or guide a presentation? Are you an active listener? All of these ideas factor into how others perceive who you are and what you bring to a friendship, relationship, or professional connection.
  • Reach: If you read the above and immediately envisioned an “influencer post” lined with brand deals, promotional tags, discount codes, etc., then focusing on reach the largest quantity of followers through likes, comments, shares, and other interactions is crucial to achieving the largest brand “reach.” If this avenue is integral to the career you hope to achieve, then it may be time to look into paid promotions and other paid content through Google ads or paid promotions on other social platforms like Facebook or Pinterest!
  • Values: Who you are and what you value as the building blocks of your brand. Is your career your first priority? Building a family? Finding a significant other? Starting new friendships? Moving somewhere new? Whatever is at the forefront of your mind will guide your personal brand, posts, conversations, relationships, and daily discussions. So, writing down a list of values and figuring out what is most important to you is a great place to start.
  • Demographics: Who relates to your content? What are their ages? Genders? Hobbies? Locations? Consumption habits? Identifying your followers through gauging these types of analytics will help you optimize the content you post to best deliver to their needs.

Missed our last blog? Learn how to grow your following here!

And if you’re looking for a job… Check out our open jobs list!

Good morning everyone! We know that at this time, social media following and reach is an integral part of almost any business. So, if you’re looking to expand your business, build a personal brand, or extend your branch reach… this is the article for you! Keep reading to find out our best tips and tricks for growing our social media following on any platform…

Growing a Social Following

Know Your Audience

Above all, know your target market and brand audience! Depending on each platform (between Facebook, Instagram, Twitter, Pinterest, etc.), your brand message will be able to easily reach different demographics and consumers with a variety of purchasing intent. Take Pinterest for example, would that work for our brand? Would a client or candidate likely seek a “Pin” in order to identify a new job opportunity? We’ll let you brainstorm about that question while we leave you with one last tip about this idea: before hopping onto any social channel, directly and effectively assess your audience, your product, and the intent you hope to achieve (whether purchasing a good, creating a relationship, offering a service, increasing follower conversation,…).


In order to paint a reliable image and provide value to your consumers, always be consistent in branding. Not only do we mean in the message you send, the type of content you provide, but we also encourage you to post at similar frequencies each, day, week, or month. This way, you will start you create a relationship with your consumers where they will know what to expect, when, and on what form to best access your brand and its products or services. Consistently posting content (at least once or twice a week!) is the best way to optimize your reach and build a consistent following from the ground up.

Integrating Consumer in Brand Voice

Millennials and Gen Z and rapidly obtaining the largest portion of buying power from our US consumers, and as these individuals are more than not “digital natives”, they possess a different set of brand expectations as they seek products. In order to make this highly impactful population feel valued, it is crucial to loop them into your brand message and intent. Ask what your followers want to see! What they’re looking to purchase! How you can better deliver on their wants and needs! However you have the resources to discuss your brand with these consumers and offer them a voice and role in your company (from an external perspective), we encourage you to do so.


That’s all for now! Make sure to reach out with any subsequent questions from this article, we’d love to help!

And if you’re looking for a job… Check out our open jobs list!

With the New Year springing upon us in just a few days, it’s time to start securing some resolutions, manifestations, and hopes for the future! If you don’t know where to begin, this article is a perfect starting point, so get to reading!

Ringing in the New Year…

  • Resolutions: Even though this concept may feel overworked or cliche, the idea of setting goals to better yourself and become the best version of you is an idea as old as time for a reason… it works! So, if 2020 was getting you down (and trust me, that’s the case for most of us), there’s no better time to get ahead of productivity, goals, and measures of accountability than right before the new year begins. Whether this be a metric for days you go to the gym or workout from your home, minutes you hope to spend meditating, a new diet you’re hoping to test (I recommend plant-based!), new friendships you’re seeking, or any other small life alteration, documenting these goals is a fantastic way to embark on an accountability journey.
  • Manifestations: This leads us into a theme that has carried throughout all of 2020, manifestation! So, what does this mean? Well, Google defines this concept as, “the action or fact of showing an abstract idea”… but we call this documentation and speaking your goals out loud for the universe to hear! There are several manifestation outlines that you can fill in online, or you can simply speak these thoughts out loud in a form not too far from meditation so as to verbally document your hopes for the future. It is “proven” (this, we are not 100% sure of), that putting these thoughts into the world will help you bring them to fruition, so why not give it a chance?
  • Hopes: Above all, we know that 2020 likely brought with it a sense of hopelessness or despair, but we encourage you to maintain a hopeful outlook for what 2021 can bring! With the vaccine news looking more promising by the day, it is likely that with 2021 a sense of normalcy could return to our daily lives. By putting positivity into the universe in terms of your hopes for the new year, setting measurable goals not only as a sense of accountability but to give yourself a metric of success, and looking ahead with hope, 2021 may pan out to be one of the best years yet!

Searching for a new position? Check out our open jobs list!