Good morning everyone! We know that at this time, social media following and reach is an integral part of almost any business. So, if you’re looking to expand your business, build a personal brand, or extend your branch reach… this is the article for you! Keep reading to find out our best tips and tricks for growing our social media following on any platform…
Growing a Social Following
Know Your Audience
Above all, know your target market and brand audience! Depending on each platform (between Facebook, Instagram, Twitter, Pinterest, etc.), your brand message will be able to easily reach different demographics and consumers with a variety of purchasing intent. Take Pinterest for example, would that work for our brand? Would a client or candidate likely seek a “Pin” in order to identify a new job opportunity? We’ll let you brainstorm about that question while we leave you with one last tip about this idea: before hopping onto any social channel, directly and effectively assess your audience, your product, and the intent you hope to achieve (whether purchasing a good, creating a relationship, offering a service, increasing follower conversation,…).
In order to paint a reliable image and provide value to your consumers, always be consistent in branding. Not only do we mean in the message you send, the type of content you provide, but we also encourage you to post at similar frequencies each, day, week, or month. This way, you will start you create a relationship with your consumers where they will know what to expect, when, and on what form to best access your brand and its products or services. Consistently posting content (at least once or twice a week!) is the best way to optimize your reach and build a consistent following from the ground up.
Integrating Consumer in Brand Voice
Millennials and Gen Z and rapidly obtaining the largest portion of buying power from our US consumers, and as these individuals are more than not “digital natives”, they possess a different set of brand expectations as they seek products. In order to make this highly impactful population feel valued, it is crucial to loop them into your brand message and intent. Ask what your followers want to see! What they’re looking to purchase! How you can better deliver on their wants and needs! However you have the resources to discuss your brand with these consumers and offer them a voice and role in your company (from an external perspective), we encourage you to do so.
That’s all for now! Make sure to reach out with any subsequent questions from this article, we’d love to help!
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